Cartier Jewellers is a name that has been known for years. One of factors about this high end jewelry store that my partner and I noticed was how the customers act in the store. One of factors that contribute to making a brand so popular is how clients that wear it. The ways in which people make a statement by wearing a certain brand makes the whole thought of it look like a trend or even cult. Which is where we got the concept of consecration (the act of making or declaring something sacred) which is exactly what Cartier does. By making people glorified by their merchandise because it has an expensive title and some sort of stability, causes for people to appraise the brand. With that being said we decided to base our concept around the Jaguar collection at Cartier. This collection is not only one of the most popular ones but, it helped further establish our concept since the jaguar is something that is truly worshipped in this brand. By making the jaguar the main focal point of the space and locating it on the back wall to make in the first thing you see when you walk in, almost makes it act like the adored feature in the room.